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Career Opportunities in Sport Management
Sport Management graduates will be prepared
to begin careers in a variety of areas. Professionals sport teams,
college athletic department, sport communication and public relations
firms, sports agencies, health and fitness facilities, parks, and
recreation organizations are some of the businesses for which
graduates will be qualified to work.
Entry-level jobs offer a variety of
starting salaries and offer excellent opportunities for rapid
advancement. Some graduates may follow up the sport management degree
by going to graduate school for a master's and/or doctorate, or by
attending law school to become sport agents.
The Media
v
Newspapers
v
Television
v
Cable
v
Special interest
sports/recreation publications
The Olympic Movement
v
The IOC & USOC
v
National sport governing
bodies (more than 40)
v
Various state governing
bodies
State & City Sports Commissions
v
New York City, LA,
Indianapolis, New Orleans, etc.
v
City & state
government sports agencies
v
Parks & recreation
departments
Sports & Leisure Industry
v
Ski resorts
v
Tennis & golf resorts
v
Major health spas
v
Health & fitness clubs
v
Racquet clubs
Sports Equipment & Supply industry
v
Wilson, MacGregor, Head,
Spalding, etc. (golf, tennis)
v
Nike, Reebok, Adidas, New
Balance
v
Sporting Goods
Manufacturer’s Association
v
Leisure, outdoor
recreational clothing (skiing, swimwear)
Professional Leagues
v
National Football League
v
Major League Baseball
v
National Basketball
Association
v
Women’s National
Basketball Association
v
National Hockey League
v
Major League Soccer
v
Arena Football League
v
Women’s Professional
Softball League
Professional Minor Leagues
v
AAA, AA, A baseball leagues
v
National Football League-Europe
v
Arena Football 2
v
National Basketball Developmental League
v
Continental Basketball Association
v
American Basketball Association
Colleges & Universities
v
League or conference offices (NCAA, etc.)
v
Individual institutions
Major Corporations
v
In-house marketing & promotions departments
v
Individual companies
Sports Marketing Agencies
v
International Management Group (IMG)
v
ProServ
v
Advantage International
v
Del Wilber Associates
v
Wilhelmenia Models, Inc.
Player Agent or Representatives
v
Usually requires a law degree, as well as financial &
investment skills
National Sports Organizations
v
National Association of Governors Councils on Physical Fitness
& Sports
v
National Association of State Games
v
President’s Council on Physical Fitness & Sports
v
Women’s Sports Foundation
v
National Association of High School Coaches
v
Many more
Major Advertising/Public Relations Agencies
v
Now have in-house sport marketing unit
Special Organizations
v
YMCA & YWCA
v
Special Olympics
v
Senior citizens’ groups
v
Boys’ & Girls’ Clubs of America
Sports Management Group
v
Managing municipal golf courses for cities
v
Running special events for companies & marketing firms
v
Conducting venue surveys, etc.
Stadiums & Arenas
v
Management positions
v
Marketing & public relations
v
Design & development
Event Management
v
Creating & implementing sports events for sponsors
v
Consulting on existing events
Professional Player Associations & Unions
v
NFL, MLB, NHL, NBA players’
associations
v
Various player alumni associations
Individual Sports Associations
v
PGA Tour
v
LPGA Tour
v
Senior PGA Tour
v
Nike Tour
v
United States Tennis Association
Motor Sports
v
NASCAR
v
Individual race teams or companies (Joe Gibbs Racing, Dale
Earnhardt, Inc.)
v
Championship Auto Racing Teams (CART)
v
Indy Racing League
v
National Hot Rod Association
v
Formula One racing
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