(1)The student will be able to determine the audience of a cereal box designer.

(2)    TSWBAT  design a cereal box for a specific audience.

One computer.  18 students average per class.  40 minutes per week per Class.

1. The teacher will set the stage of a grocery store.  There should be a display (on a white board)  of about six different (empty) cereal boxes- some generic, others well known- a nice variety.  She will announce to the class that they each get to ‘buy’ a box of cereal by putting a tally mark above the cereal box that they would chose.  Tell them no more at this point.
2. Allow to class to parade around room and each put a tally mark under the box that they would want to buy.
3. Discuss the results.  “What made you want to buy this cereal?”  “Why didn’t you buy this cereal?”  Talk about reputations, free prizes, lettering, colors, health consciences,  illustrations.  “Did you base the cereal on these things?” 
4. Write the word AUDIENCE on the board.  Ask if anybody knows what that word means.  Define the word and relate it to situations they are familiar with (movies, TV shows, books, games, etc.)
5. Announce to the class that they are going to create their own cereal boxes.  At the end of the project, the teacher will display the entire class’ cereal box designs on the white board, and the class will get to ‘buy’ cereal again.

While at the Computer:

1.   Show the students an example of the teacher’s original cereal box design on Adobe Photo Shop.  Using the computer projector, project the cereal box onto the white board.  Change the font, the colors, the images, using a digital drawing pad.  Talk about the differences in the design.  Allow students to play with colors and fonts and arrangement as time permits. 
2. Brainstorm with the class an original cereal name.  Let students know that they will each create a different design for the same cereal.  Remind them of the impact of colors, images, free prizes, etc.  Invite each student to type in the cereal name on the computer and choose their font and size.  Print out any text they want to physically cut and paste onto their box designs.

After the computer:

1. The teacher will distribute 11in x 18in  white paper and a variety of materials to allow the students a choice of mediums.  Challenge the students to draw out their designs, type and print text, and complete their designs.
2. Display each cereal box on the white board, and allow students to ‘buy’ a cereal box with a tally mark.
3. Discuss outcome.  “Why did you pick this design?”  “What audience was this geared toward?”  “Do certain colors stand out more?”

Projects will be graded using a process/product-based rubric.

©2002 Winthrop University. All rights reserved. 
Last updated on February 15, 2002.
Contact Lisa Harris with comments.